“Built on Progress, Worn with Purpose.”
Welcome to PEOA, where fashion and lifestyle are reimagined through a lens of continuous growth and self-expression.
The inspiration for PEOA comes from the concept of a construction site—a powerful metaphor for life as a constant work in progress. Just as a construction site is a place where buildings are meticulously crafted and refined, so too is every aspect of life an ongoing journey of development and improvement.
At PEOA, this idea of being “under construction” is at the core of our philosophy. Our curated selection of pieces is designed for those who see themselves as works in progress—constantly evolving, improving, and redefining their personal style and expression. Each piece we offer is a testament to the spirit of continuous enhancement and innovation.
Consider the process of working out in the gym: the body is continually being shaped and strengthened, reflecting the dedication to health and personal growth. In a broader sense, life itself is a construction project—an evolving journey where experiences and choices shape and redefine one’s path.
So why “please excuse our appearance”? Because our philosophy is that life is a journey best appreciated from afar. It is a message to embrace the transformation within yourself and others, recognizing that true beauty and value lie in the ongoing process of growth and self-discovery.
Join us at PEOA in celebrating this journey of continuous evolution and bold self-expression. Let’s redefine what it means to be stylish and confident in a world that’s always under construction.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™